Author: Karl O'Callaghan

Karl O'Callaghan has lived in Japan since 1997, working as an English teacher and then in sales and marketing for Oxford University Press. In 2014, he became Head of Marketing and Operations for UK Trade and Investment, promoting trade between the UK and Japan. He now runs his own market entry consultancy to help Japanese SMEs market and sell overseas and lectures in Marketing and Strategy at Globis University, Japan's leading graduate business school.